Toyota Kirloskar Motor Launches India’s Much-Awaited Lifestyle Utility Vehicle - The Hilux

YB WEB DESK. Dated: 1/21/2022 2:51:26 PM


Toyota Kirloskar Motor (TKM) has announced the launch of the iconic Hilux in the Indian market to cater to the needs of customers seeking an incredible lifestyle utility vehicle that is best suited for off-roading adventure drives on tough terrains, and everyday city use. The name Hilux, which is derived from ‘high’ and ‘luxury’, known for extreme ‘toughness’ and ‘ruggedness’ across terrains of the world for decades. Commenting on the launch of the Toyota Hilux, Mr. Masakazu Yoshimura, Managing Director, TKM, said, The launch follows our ‘customer first’ philosophy of responding to the ever-evolving expectations of various customer demographics, with new product offerings. Today, as India continues to make larger economic strides, many customers are seeking a sophisticated lifestyle vehicle that delivers exceptional on & off-road prowess and fulfil their daily urban mobility needs be it work or pleasure.
This launch ends the wait for many SUV aficionados looking to experience the Hilux on the tough roads of India. The Toyota Hilux has been developed considering the local conditions and requirements even as it stays true to its character. The highly anticipated lifestyle vehicle was launched in a mega event today in the presence of Toyota Motor Corporation (TMC) Chief Engineer - Mr. Yoshiki Konishi, Toyota Regional Chief Engineer - Mr. Jurachart Jongusuk, Toyota Kirloskar Motor (TKM) Managing Director - Mr. Masakazu Yoshimura, TKM Executive Vice President of Sales & Customer Service - Mr. Tadashi Asazuma and TKM General Manager of Strategic Business Unit, Mr. Wiseline Sigamani.
Globally, the Hilux sales has surpassed 20 million units winning hearts of millions from over 180 countries. For over 5 decades and through 8 generations, the Toyota Hilux has moved with the times to create exceptional experiences and an unbreakable bond with those who desire for awesomeness in their daily drives be it business or family. With world-class engineering, enhanced safety, advanced technology and best-in-class comfort, the Toyota Hilux offers many first-in-segment features.

 

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