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TELUGU FILM MAKERS KEEN TO EXPLORE J&K AS SHOOTING DESTINATION

YB WEB DESK. Dated: 9/25/2021 12:55:36 PM

Tourism Deptt officers brief them about scope for film tourism, also meet Hyderabad Golf Association members

Hyderabad, Sep 24 The film makers of Telugu cinema (Tollywood) are keen to explore Jammu & Kashmir as a shooting destination for the upcoming movies. This was disclosed by the office bearers of Telugu Film Producers Council and Telugu Film Directors Association in a meeting with the officers of J&K Tourism Department here today. A team of officers from the Tourism Department, these days, is on a visit to Hyderabad to interact with members of tourism trade, media, film makers and other stakeholders. During the meeting, the officers informed the office bearers of these organisations about the recently launched Film Policy by the J&K administration under which all film permissions have been brought under single window clearance mechanism besides incentivising the producers opting to choose shooting in J&K. The office bearers of Telugu Film Producers Council and Telugu Film Directors Association comprising T. Prasanna Kumar, Mohan Vadlaptla and N. Shankar and Tamareddy Bhardawaj appreciated the move of the Tourism Department to reach out to them to promote film tourism in J&K. They appreciated the recent launch of the Film Policy by the J&K administration and informed that they would be keen to explore J&K for the shootings of their upcoming movies. In this regard, they informed the officers that their respective organisations would be discussing the details of the Policy and would plan a familiarisation trip accordingly. This year, it may be recalled here, has seen an encouraging number of production houses from Southern states shooting in J&K. Some of the Telugu production houses which have shot in J&K this year include M/S Roaring Lions, Mumbai, R K Film Association, Arka Media Works, Hyderabad, People Media Factory LLP, Bangaluru, Ushers Studios, Hyderabad besides production houses from Kannad, Malyalam and Tamil cinema.