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YB WEB DESK. Dated: 9/25/2021 11:55:47 AM

MEDIA BUYER

Media buyers negotiate the price of and purchase television and radio air time, and advertising space within newspapers, magazines and other print publications. Typical responsibilities of the job include: negotiating the best price, quality and placement of advertisements keeping up to date with fluctuations in popularity ratings and developments in the industry maintaining good relationships with media sales staff securing the best airtime slots managing media bookings Advertising costs are rarely constant, particularly for television broadcasts where prices are related to viewing figures. Typical employers of media buyers Some advertising agencies operate graduate recruitment schemes (contact your careers service for details). A small number of agencies offer vacation placements. There are also student programmes launched by the IPA; for example, AdMission provides a ten week paid placement for STEM (science, technology, engineering and mathematics) and BAME (black, Asian and minority ethnic) graduates and final year students. Publications that advertise vacancies include national newspapers, Campaign, The Drum, Marketing, Media Week, Marketing Week and their respective websites. Many posts are never advertised.