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92.7 BIG FM celebrates ‘Kudiyan Di Lohri’
YB WEB DESK. Dated: 1/12/2021 1:26:53 PM
Jammu, Jan 11 As the UT prepares for one of their favourite festivals this harvest season, 92.7 BIG FM has once again celebrated the festival Lohri in a unique way for its listeners and proved why they are Jammu’s pioneers when it comes to standing for impactful radio and living their tagline “Dhun Badal Ke Dekho”. In its eighth edition of the successful Kudiyan Di Lohri, hundreds of Jammu families registered for celebration of this festival with Big FM RJs – RJ Juhie and RJ Rahul. Traditionally, families that have witnessed the birth of a boy child celebrate the little boy’s pehli Lohri with an extra dose of enthusiasm and grandeur. 92.7 BIG FM endeavours to engage its listeners and infuse a new spirit and new perspective into the festival by celebrating the birth of a girl child in the family in an equally BIG way. 92.7 BIG FM invited families that have been blessed with a baby girl during the year that has gone by and celebrate their little girl’s pehli Lohri with the same enthusiasm and fervour. Area Manager BIG FM, J&K Mr Vikrant Sharma informed that the RJs requested their listeners to send registrations for their daughters and hundreds of registrations were received. It was difficult to chose a few families and thus, the names had to be chosen through a lucky draw. He also thanked the supporters who decided to associate themselves with this ‘Dhun Badlo” noble initiative towards gender-equality. He expressed his gratitude to their Beauty Partner Gautam Bali Make Up Studio and Academy; Associate Partner Rasalika- Food, Sweets, Bakery; Digital Partner Jammu Links News; Photography Partner Shutterflame and Auto Partner Fairdeal Motors. “RJ Juhie and RJ Rahul visited a few families and tried to make the celebration grand.