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Need to amplify tourism promotion activities for J&K
Zafar Bhat. Dated: 1/16/2019 11:10:26 AM
Zafar Bhat
Jammu, Jan 15
In Jammu and Kashmir, tourism industry is important for the benefits it brings and due to its role as a commercial activity that creates demand and growth for many more industries. The government should intensify tourism promotion activities, as tourism not only contributes to more economic activities but also generates more employment, revenues and play a significant role in development.
However, to carry forward the promotion of tourism by holding of promotional events in different cities of the country by State Government, while inviting the film industry people for shooting films in the state, are some effective initiatives undertaken by the government.
Meanwhile, for the boost of the tourism industry, it is requisite to focus on various infrastructure development projects including Jammu Ropeway project, other activities should be undertaken by the department under central and state sector schemes for upgrading infrastructure at the famous tourist destinations.
Interestingly, for prevalent promotion, there is a need to go for massive endorsement through electronic and social media. This can be done by producing promotional films for telecasting on national and satellite channels at regular intervals and also posting them on the internet and social media sites.
Meanwhile, there is necessity to use social media for promotion of tourism apart from print media advertisements, publishing articles and features in leading newspapers on tourism and organising trips of media persons to the potential locations.
Pertinently, tourism is an indispensable part of the service sector in an economy due to the following reasons, It adds to the national income (the GDP) of the country. It has enormous potential to create jobs and thus combat widespread unemployment in the State. Better infrastructure is developed, and attention is paid to cleanliness in order to enhance aesthetic appeal. Tourism industries are a source of foreign exchange earnings, Employment Opportunities, Sources of public as well as private income, Cultural Exchange and Publicity of nation.