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FSSAI launches national campaign to improve public health and combat diseases

Young Bites. Dated: 7/12/2018 11:37:42 AM

Jammu, July 11
To create general awareness among common masses to be selective while making right food choices to keep them away from diseases and remain healthy and fit.
In this regard The Food Safety and Standards Authority of India (FSSAI) has launched national campaign ‘The Eat Right Movement’ to improve public health and combat lifestyle diseases. FSSAI also launched Eat Right tool kit and Safe and Nutritious Food at Workplace campaign. It is voluntary and collaborative movement built on two broad pillars – “Eat Healthy and “Eat Safe”. It is collective effort to encourage people towards making right food and dietary choices. It focuses on both sides- demand and supply side to come together.On demand side it focuses on empowering citizens to make right food choices. On supply side, it requests food businesses to reformulate their products , provide better nutritional information to consumers and make investments in healthy food as responsible food businesses. Under this campaign, FSSAI has asked industry to voluntarily reduce salt, sugar and saturated fat in packaged food products. Edible oil industry, bakeries, halwais and FMCG companies, including Nestle India, HUL and Patanjali have took pledge to reduce the level of salt, sugar and fat in food products.The kit aims serve as supplementary engagement resource to be mainstreamed in national nutrition and public health programmes at grassroot level. It includes components on eating safe such as maintaining hygiene and sanitation and food adulteration. It has simple message on eating healthy food and avoiding food with high fat, sugar and salt.It is nation-wide campaign to help people eat safe, eat healthy and eat right at their workplaces. It promotes safe and healthy diets through The Orange Book (its resource book) and through FSSAI-trained Food Safety Supervisors (FSS) and Health and Wellness Coordinators (HWC) at every workplace across the country. FSSAI is a nodal statutory agency responsible for protecting and promoting public health in India through regulation and supervision of food safety.It was established under the Food Safety and Standards Act, 2006 and operates under aegis of Union Ministry of Health & Family Welfare.


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